Win-Loss Analysis
Stop losing deals without understanding why: Unlock the hidden factors influencing your sales outcomes and use this knowledge to accelerate your win rate.
For win-loss analysis to be truly effective, you’ve got to venture beyond surface-level feedback, to the hard truths that lie beneath. Customers will rarely volunteer this information, unless they believe you’re serious about taking action. Through the combination of senior consultant interviews, platform driven outreach and indepth data analysis, Trinity has perfected the art of capturing actionable intelligence, that bridges the gap between your internal assumptions and your customers reality.
Targeted Sales Intelligence
Develop a competitive advantage, by revealing the key factors behind your customer decisions, capturing unfiltered feedback that your internal teams simply can't access.
Targeted Sales Intelligence
Develop a competitive advantage, by revealing the key factors behind your customer decisions, capturing unfiltered feedback that your internal teams simply can't access.
Targeted Sales Intelligence
Develop a competitive advantage, by revealing the key factors behind your customer decisions, capturing unfiltered feedback that your internal teams simply can't access.
Win & Loss Pattern Analysis
Identify repeatable patterns from both your won and lost opportunities, across your entire sales portfolio, allowing your sales team to pivot their strategy in real time.
Win & Loss Pattern Analysis
Identify repeatable patterns from both your won and lost opportunities, across your entire sales portfolio, allowing your sales team to pivot their strategy in real time.
Win & Loss Pattern Analysis
Identify repeatable patterns from both your won and lost opportunities, across your entire sales portfolio, allowing your sales team to pivot their strategy in real time.
Flexible Engagement Model
High value sales cycles require high-touch win-loss interviews. High volume sales require a platform that scales effortlessly. Find the model that’s right for your customers.
Flexible Engagement Model
High value sales cycles require high-touch win-loss interviews. High volume sales require a platform that scales effortlessly. Find the model that’s right for your customers.
Flexible Engagement Model
High value sales cycles require high-touch win-loss interviews. High volume sales require a platform that scales effortlessly. Find the model that’s right for your customers.
How It Works
Trinity’s Win/Loss Program, combined with our tailored Findings and Recommendations, targeted sales enablement and advice, has the potential to significantly uplift the win rate of any B2B sales company in the world.
How It Works
Trinity’s Win/Loss Program, combined with our tailored Findings and Recommendations, targeted sales enablement and advice, has the potential to significantly uplift the win rate of any B2B sales company in the world.
How It Works
Trinity’s Win/Loss Program, combined with our tailored Findings and Recommendations, targeted sales enablement and advice, has the potential to significantly uplift the win rate of any B2B sales company in the world.
Our Process
Trinity's 3 Step Framework, honed over 15 years, captures customer insights that traditional win-loss programs can't access.
Foundation & Strategy
Insights Delivery
Continuous Improvement
Stakeholder Engagement
Partner with key leaders to align objectives, define success metrics, and establish strategic priorities
Interview Orchestration
Provide a proven framework, tools, and best practices to set up interviews, ensuring a high response rate and meaningful participation.
Strategic Question Design
Develop a customised question framework tailored to uncover the most valuable and actionable insights for your organization.
Expert Preparation
Leverage consultant expertise to analyse deal dynamics, ensuring a targeted approach to uncover deeper insights.
Foundation & Strategy
Insights Delivery
Continuous Improvement
Stakeholder Engagement
Partner with key leaders to align objectives, define success metrics, and establish strategic priorities
Interview Orchestration
Provide a proven framework, tools, and best practices to set up interviews, ensuring a high response rate and meaningful participation.
Strategic Question Design
Develop a customised question framework tailored to uncover the most valuable and actionable insights for your organization.
Expert Preparation
Leverage consultant expertise to analyse deal dynamics, ensuring a targeted approach to uncover deeper insights.
Foundation & Strategy
Insights Delivery
Continuous Improvement
Stakeholder Engagement
Partner with key leaders to align objectives, define success metrics, and establish strategic priorities
Interview Orchestration
Provide a proven framework, tools, and best practices to set up interviews, ensuring a high response rate and meaningful participation.
Strategic Question Design
Develop a customised question framework tailored to uncover the most valuable and actionable insights for your organization.
Expert Preparation
Leverage consultant expertise to analyse deal dynamics, ensuring a targeted approach to uncover deeper insights.
Customer Spotlight
"Pronto Software Ltd were early adopters of the Trinity Win/Loss review platform, and I have to say over the last three years it’s been a game changer. The Win/Loss Reviews have provided invaluable insights, blending real world competitive data with candid client feedback, enabling us to see emerging trends over time as well as specifics for each engagement that is both timely and highly relevant. Their unique approach has allowed us to adapt quickly to direct feedback from engaged prospects, enabling a sharper sales and marketing focus, enhancing what works and minimising what doesn’t. The only place to finish in a sales engagement is first, so we see the meaningful actions generated as a true competitive edge. Using Trinity’s feedback to make it easier for clients to engage and buy from us, coupled with a more educated approach means we’re not playing a game of luck, but acting with data driven decisions. Trinity has been a trusted partner for years and I look forward to many more.”
Chad Gates
Managing Director - Pronto Software
Customer Spotlight
"Our partnership with Trinity over the past few years has had a profoundly positive impact on the firm, across our most strategic pursuits. Their expertise in uncovering why we win or lose these pursuits has provided Deloitte with clear, actionable client insights, we simply couldn't access before. What sets the Trinity team apart is their ability to engage directly with our clients, extract candid feedback and turn this information into a roadmap for improvement right across our firm. Their work has helped us sharpen our strategy, align our internal resources more effectively, and most importantly, gain far greater clarity on what really influences our client’s decision-making process. The value that Trinity bring goes beyond data—they've become a trusted partner in our journey to drive continuous improvement and exceptional client outcomes."
Kimberly Chang
Partner Deloitte; AU Board Member, National Sales and Pursuits Leader
Customer Spotlight
"Our partnership with Trinity over the past few years has had a profoundly positive impact on the firm, across our most strategic pursuits. Their expertise in uncovering why we win or lose these pursuits has provided Deloitte with clear, actionable client insights, we simply couldn't access before. What sets the Trinity team apart is their ability to engage directly with our clients, extract candid feedback and turn this information into a roadmap for improvement right across our firm. Their work has helped us sharpen our strategy, align our internal resources more effectively, and most importantly, gain far greater clarity on what really influences our client’s decision-making process. The value that Trinity bring goes beyond data—they've become a trusted partner in our journey to drive continuous improvement and exceptional client outcomes."
Kimberly Chang
Partner Deloitte; AU Board Member, National Sales and Pursuits Leader
Customer Spotlight
"Our partnership with Trinity over the past few years has had a profoundly positive impact on the firm, across our most strategic pursuits. Their expertise in uncovering why we win or lose these pursuits has provided Deloitte with clear, actionable client insights, we simply couldn't access before. What sets the Trinity team apart is their ability to engage directly with our clients, extract candid feedback and turn this information into a roadmap for improvement right across our firm. Their work has helped us sharpen our strategy, align our internal resources more effectively, and most importantly, gain far greater clarity on what really influences our client’s decision-making process. The value that Trinity bring goes beyond data—they've become a trusted partner in our journey to drive continuous improvement and exceptional client outcomes."
Kimberly Chang
Partner Deloitte; AU Board Member, National Sales and Pursuits Leader
FAQ
What is Win-Loss Analysis?
What is Win-Loss Analysis?
How do you gather feedback from customers who didn't choose us?
How do you gather feedback from customers who didn't choose us?
What makes Trinity's Win-Loss Analysis different from internal feedback?
What makes Trinity's Win-Loss Analysis different from internal feedback?
How soon can we expect to see results from Win-Loss Analysis?
How soon can we expect to see results from Win-Loss Analysis?
Which deals should we analyse in our Win-Loss program?
Which deals should we analyse in our Win-Loss program?
Questions about how Trinity can transform your sales process and win rate?
News & Insights
Transform Your Win Rate Today.
Book a discovery call to learn how Trinity's unique insights and proven playbooks can transform your sales performance and drive consistent wins.
Transform Your Win Rate Today.
Book a discovery call to learn how Trinity's unique insights and proven playbooks can transform your sales performance and drive consistent wins.
Transform Your Win Rate Today.
Book a discovery call to learn how Trinity's unique insights and proven playbooks can transform your sales performance and drive consistent wins.