Every B2B enterprise deal represents countless hours of work, endless meetings, and careful relationship building. Imagine spending six months cultivating a relationship, conducting dozens of meetings, and exchanging hundreds of emails—only to receive a two-line message saying "We've decided to go with another vendor. Thanks for your time." It's like preparing for months for a championship game, only to be told the final score without ever understanding how the match was played. This disconnect between perception and reality became the catalyst for Trinity's founding story.

After two decades in B2B enterprise sales, our co-founder Cian became frustrated with this fundamental gap in the sales process. He began interviewing prospects after deals closed—whether won or lost—to understand their true decision-making process. The insights were so powerful that he established Trinity Perspectives, a consultancy dedicated to conducting independent win-loss analysis for enterprise sales teams. Over the next decade, the firm transformed how companies approached their sales strategies, but one question remained: How could we scale this service to benefit every B2B company in the world?

The answer came through a connection with Sam, then Head of Product at a B2B SaaS company. When his sales team attributed lost deals to price or missing features, Sam decided to travel across the country to speak directly with customers. What he discovered matched Cian's experience perfectly—the reality on the ground was vastly different from internal assumptions.

This shared insight sparked a vision. Together, they saw an opportunity to combine Trinity Perspectives' proven win-loss consulting methodology with a digital platform. Today, Trinity represents the pinnacle of this vision. Our comprehensive solution combines world-class Win-Loss consultants—enhanced by revolutionary AI-powered learning models—with a sophisticated digital platform capable of conducting reviews at scale. By bringing unprecedented transparency to the sales process, we're helping organisations build stronger relationships with their customers and close more deals based on real insights rather than assumptions.

We believe every B2B company deserves to understand the real story behind their wins and losses. That's why we're here.