about
There's nothing worse than losing at sale and not knowing why!
I struggled with this challenge in my own sales career and one day, I simply had enough. I was so frustrated by a lost deal I did something crazy….I called the customer up and asked for some feedback on their buying process.
our story
Our goal was simple:
“Help B2B vendors extract value from every single sales opportunity, win, lose or draw”
We asked our Founder and CEO Cian Mcloughlin, to share what inspired him to start Trinity and the impact he hopes to have on sales businesses around the world. Here's what he said...
There’s nothing more frustrating in business, than pouring your heart and soul into a tender response, customer proposal or pitch, only to discover your customer picked someone else's solution. Or worse still, after all your time and effort, they decide to do nothing!
I struggled with this challenge in my own sales career and one day, I simply had enough. I was so frustrated by a lost deal I did something crazy….I called the customer up and asked for some feedback on their buying process. To my utter amazement they agreed. That one conversation changed everything I thought I knew about enterprise sales and it changed the course of my career forever.
More than 10 years later, Trinity has conducted Win and Loss Interviews for B2B companies around the world, unlocking valuable customer feedback and buyer intelligence for software, technology, telco, professional services and health care businesses. Our service has delivered huge value to our customers and partners, but something kept nagging at me. No matter how much we grew our team, we could only service a tiny fraction of the market and only unlock value from the largest and most strategic sales engagements.
So in 2020, at the height of the pandemic, I set out with my co-founder Sam to take everything I’d learned from the past 10 years and build a fully automated Win/Loss Platform. We started with a clickable prototype, then built a MVP and finally launched our SaaS Platform.
We’re still early and still learning, but with the support of our amazing early customers, a couple of things are already clear to us:
- If sellers do a good job, they have earned the right to some feedback and customers will gladly provide it.
- The feedback they provide is specific, actionable and compelling and can impact all aspects of your business.
- Buying trends have shifted significantly in a post-pandemic world and vendors are struggling to adapt
- Answers to many of the most critical sales related questions, reside with your customers, you just need a mechanism to unlock it.
There’s nothing more frustrating in business, than pouring your heart and soul into a tender response, customer proposal or pitch, only to discover your customer picked someone else's solution. Or worse still, after all your time and effort, they decide to do nothing!
I struggled with this challenge in my own sales career and one day, I simply had enough. I was so frustrated by a lost deal I did something crazy….I called the customer up and asked for some feedback on their buying process. To my utter amazement they agreed. That one conversation changed everything I thought I knew about enterprise sales and it changed the course of my career forever.
More than 10 years later, Trinity has conducted Win and Loss Interviews for B2B companies around the world, unlocking valuable customer feedback and buyer intelligence for software, technology, telco, professional services and health care businesses. Our service has delivered huge value to our customers and partners, but something kept nagging at me. No matter how much we grew our team, we could only service a tiny fraction of the market and only unlock value from the largest and most strategic sales engagements.
So in 2020, at the height of the pandemic, I set out with my co-founder Sam to take everything I’d learned from the past 10 years and build a fully automated Win/Loss Platform. We started with a clickable prototype, then built a MVP and finally launched our SaaS Platform.
We’re still early and still learning, but with the support of our amazing early customers, a couple of things are already clear to us:
- If sellers do a good job, they have earned the right to some feedback and customers will gladly provide it.
- The feedback they provide is specific, actionable and compelling and can impact all aspects of your business.
- Buying trends have shifted significantly in a post-pandemic world and vendors are struggling to adapt
- Answers to many of the most critical sales related questions, reside with your customers, you just need a mechanism to unlock it.
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