When it comes to sales, even hindsight isn’t 20/20. Deals are won and lost every day, but the reasons are rarely clear, leaving critical moments of reflection murky. What's needed isn't just more data, it’s clarity, focus and the confidence to make the right the decisions.
1000+
800
%
Return on investment achieved by some of our enterprise clients, turning strategic insights into measurable revenue gains and competitive advantage.
92
%
Of B2B sales organisations conduct little or no consistent Win/Loss Reviews
15
Years
Of B2B Win/Loss Experience on 5 Continents
Win-Loss Analysis
Irrespective of the sales outcome, your cost of sale has earned you the right to extract some value
True win-loss analysis requires you to go beyond surface-level feedback, in search of candid, frank and fearless insights from your customers. To reveal the true drivers behind their decisions, you’ve got to be brave enough to hear difficult feedback and still take the right course of action.
By using a combination of expert consultants to capture this feedback and our years of experience to analyse and interpret, we’re able to bridge the gap between your internal assumptions and your customers reality.
Capture unfiltered customer feedback that internal teams can't access
Convert every sales pursuit into actionable buyer intelligence
Scale from high-touch consulting to digital reviews based on deal complexity
Value Realisation
A customer is only a customer when they buy from you for the 2nd time
This simple business philosophy underpins Trinity’s Value Realisation service offering. In order to de-risk churn and increase wallet share with your existing customers, you need to ensure they are deriving real value from your product or service.
Our Value Realisation reviews provide a snapshot into the health of key accounts health, helping you strengthen relationships, identify growth opportunities, and ensure your solution continues to deliver measurable impact.
De-risk renewals with early warning signals and actionable insights
Uncover expansion opportunities through candid and constructive value realisation interviews
Use accurate and direct customer feedback, to elevate your QBR’s and strategic account plans
Refuse To Lose
Customers will teach us how to sell to them, if we just know how to ask
15 years of Win & Loss Reviews have taught us what customers really value, now it our turn to teach you. Trinity’s ‘Refuse to Lose’ clinics combine our in-depth Win/Loss industry data and expert facilitated deal reviews, to identify potential gaps, risk factors, plus compelling win themes for your most critical sales pursuits.
Our independent consultants provide a fresh perspective at a critical juncture in your sales cycles, to significantly increase your chances of success and de-risk must win deals.
Receive expert analysis on active deals to identify unseen risks, invisible friction and win more.
Discover which decision criteria actually matter most and maximise your chances of success.
Increase your competitive win rate and de-risk your key deals
Sales Enablement
Transform customer insights into actionable sales success
Your customers provide invaluable feedback and intelligence about how to sell more effectively - we help you put these insights into immediate action. Through our Sales Enablement Programs, we translate win-loss learnings and customer feedback into practical tools and strategies that your sales teams can implement immediately.
Our expert consultants combine deep analysis of your customer interactions with proven enablement methodologies to build targeted training, content, and processes that drive real results.
Create targeted enablement programs based on direct customer feedback and real deal insights
Leverage our 15+ years of expertise through battle-tested frameworks and content proven across all sales cycles
Deliver immediate impact by combining real-time customer intelligence with customised training.
